USB Drives – How big is a Gig?
Kilobyte, megabyte, gigabyte, terabyte, petabyte, bajillabyte… okay, there’s no such thing as a bajillabyte (yet). Nearly 
everything we use today requires memory but what does it all mean? In the world of digital information storage, how do we make sense of virtual size? Just how big is a Gig?
In technological terms, a gigabyte (GB) is 1,024 megabytes (MB), or 1,073,741,824 bytes. In everyday tangible terms, a GB is pretty darn big. A 1GB USB Drive can hold 16 hours of music (about 230 songs), 600 photos, 7 hours of video content and almost a full-length film at 1.5 GB. With the capacity to hold 18,874 Word documents, 3,146 PDF documents or 2,860 PowerPoint Presentations, you can pack at least a year of your career in a single 1GB USB Drive.*
With USB memory space, bigger isn’t just better, bigger is simply more useful. The higher the utility of your branded USB drive, the higher the value your end-user will place on your brand. That means your product will be at hand for a significantly longer amount of time and since USB memory is re-usable (you can copy, delete and repeat) you’ll likely be a superhero time and time again.
Even though 1GB is a lot of memory, a 1GB USB drive doesn’t quite hold 1GB; most USB Drives hold 90-98% of their stated capacity. Why is that? It’s primarily due to the remaining space being taken by file-system metadata which ensures reliability of the file-system and organization of your stored data. You wouldn’t be able to access the information you’re storing on a USB drive without it, so think of that metadata as your USB’s internal superhero.
USB Drives (flash drives, jump drives, thumb drives) are sought-after for many uses: external memory storage for important documents, data transfers between computers not on a shared network, cutting-edge catalog drops, company-wide HR policy roll-outs, training videos with supporting documents and sticky-drive branded menu screens. There’s so much versatility in the potential marketing applications of a USB drive!
We offer a variety of data preloading options: standard preload, password lock and sticky drive. Not only can we brand the outside of a USB drive with your company logo or match the case to your custom PMS color; we can brand the contents of the drive with your preloaded data. Our marketing superheroes are here to help you get your important message across from the inside-out – send us a signal for details!
In a rush? Did you know that the POP Shop also offers a variety of styles available to ship in 24-48 hours? Send your favorite marketing Superhero an emergency signal today!
*Songs based on an average file size of 4MB per 1 song.
*Photos based on an average file size of 1.5MB
*Videos based on an average 2 minute video on YouTube with a file size of approximately 4MB.
*Word Document – based on an average file size of 50kb.
*PDF Document – based on an average file size of 300kb.
*PowerPoint based on an average file size of 330kb (10 slides).
*All statistics are estimates and will vary depending on exact file size and/or combination with other files.