Hand Sanitizers Sales Continue to Climb
It’s not uncommon these days to hear of a new virus outbreak or communicable illness. Even with the potential unhealthy bacteria on public surfaces, it is not feasible to live in a sterile environment for the rest of your life. According to Kline, a global market research firm, the use of hand sanitizers and related products […]
Millennials Don’t Want to Grow Up
Laundry. Dinner. Bills. Work. Kids. Taxes. The seemingly endless list can consume your day turning free time into a distance memory. If we knew that becoming an adult had so many responsibilities, many of us may have opted to stay young. Since when did the trip to the grocery store require a strategically placed plan to […]
Drive your message beyond Sundays
Church leaders know that crafting a killer bottom line is key to delivering messages on Sunday. The bottom line says what you want to say, but in a simple, memorable sentence. Creative teams bring it to life through video, bulletins and online content  that create buzz, fill seats and set expectations. Kidmin leaders work hard […]
Co-branding with Nike®
There is no better way to elevate your brand than to co-brand with an iconic, classic brand, like Nike. High impact brands like Nike® have a high perceived value, perform well and get recognized. Consumers are paying for these sought-after brands at retail, so it stands to reason your audience of fans (employees, volunteers, clients, […]
Did you know the average pen has 8 owners in its lifetime?
I recently visited a local spa, and was delighted to see one of my client’s pens in a pen cup. Academy Mortgage was imprinted in white on the Bic Clear Clic in translucent blue with gold trim. I was reminded of how important pens can be to the marketing mix. Pens are still one of […]