Return of the Lapel Pin
What is smaller than fifty-cent piece but was bigger than all the technology items at the 2015 Mobile World Congress (Boxall, 2015), the world’s biggest and most influential mobile event, (“Mobile Is Everything”, 2015)?
Lapel Pins! Yep, they are cool again.
Small metal pins that attach to clothing, bags, hats, and many other objects were the star of the show at last year’s Mobile World congress. Companies such as Google passed out thousands of pins with different images of their Android character. The collect-them-if-you-can game started in 2011 and has been a hit at the event every year Google shared them.
“Much like a T-shirt, the simplicity of a pin makes them not only unisex, but universal—as long as you’re interested in the design, it’s easy to pick up and wear” (“Pin It to Win It: How Pins Became Cool Again”). Character or logo pins can be worn casually on a bag, shirt, shoes or badge. They are just as popular professionally on a men’s suit lapel or worn by ladies as a brooch.
While big brands design and provide these small metallic decorations to fans, your brand can also have customized lapel pins to advertise and market your brand. Let us help you design your lapel pin. The creation can display your brand message or character so customers and fans can proudly display spirit for your brand.
We are seeing the momentum of this trend and excited to help you capture the uniqueness of your brand. Please note the high customization of a product like this typically has a longer lead time (3-5 weeks or more) and minimums range 100-500 units depending on the pin style that best fits your project.
Buy a pin today and tweet us your #POPShopFlair. #OfficeSpace
References:
- Andy Boxall. (2015, March 12). How Google subverted the world’s largest mobile trade show with 124 tiny Android Pins. Retrieved March 14, 2016, from http://www.digitaltrends.com/mobile/mwc-2015-android-pin-collecting/
- Mobile World Congress | Mobile Is Everything. (2015, August 13). Retrieved March 14, 2016, from https://www.mobileworldcongress.com/
- Pin It to Win It: How Pins Became Cool Again. (n.d.). Retrieved March 14, 2016, from http://www.complex.com/style/2015/03/pins-new-menswear-trend