This Hershey’s & Brad Paisley program was flipped in a FLASH – only 2.5 weeks from design to in-store implementation to approximately 200 Flash Foods locations. A variety of point-of-purchase materials including posters and t-danglers, encouraged Flash Foods consumers to purchase Hershey’s products. The offer was buy 1 get 1 free and enter to win Brad Paisley concert tickets. Marketing Superheroes at The P.O.P. Shop handled graphic design, product recommendation, print production, kit packing and distribution to Flash Foods locations.
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