The POP Shop

Citect wanted to increase traffic at a Las Vegas trade show through pre-show hotel room drops.  The client knew they wanted to incorporate chocolate and give it a vegas theme.  The P.O.P. Shop would be required to pre-package all kits and ship them complete to the hotel.  For the packaging we decided on a triangle bag with a flashy blue foil imprint supported the brand.  The box bag sealed with a velcro closure so items were secure and they nested neatly in the shipping cartons.  Inside, nestled in orange crinkle, attendees received Citect branded playing cards, chocolate casino coins and a card that needed to be completed and dropped by the booth for a chance to win a poker set.  The P.O.P. Shop handled promotion development, card design, production and assembly.  The client was pleased with the booth traffic and the impression it made on show attendees.