The POP Shop

A promotion for Celebration Florida provides an excellent example of how our super powers come together for the good of the brand.  Celebration is a master planned front porch style community created by a real estate division of The Walt Disney Company.  To encourage home sales, real estate agents were offered a Disney cruise after selling two homes in the community.  After selling the first  home they began receiving gifts to use on their cruise which included a beach tote, cooler, compressed t-shirt and beach towel.  Along with a flyer on the program, agents received a unique set of postcards to remind them of the promotion and for use with their potential buyers.  The P.O.P. Shop handled promotion development, product selection, graphic design, product production, storage, inventory, prize fulfillment and program tracking.  We were a great resource to the client and they saved time and money by allowing everything to be handled by one supplier, rather than juggling multiple suppliers.