Is the printed calendar dead?
Is the printed calendar dead? The answer to that is a definite NO! Did you know 50% of people have NEVER used the calendar function on their smart phone? Printed calendars are relevant!
The Promotional Products Association International published a study revealing that printed calendars are almost as relevant today as they were in 1981.
In 1981, 98% of homes had printed calendars and nearly every business had one. In 2011, 79% of homes and 78% of businesses still have printed calendars-that’s only a 19% drop in 30 years! Technology may be king, but it’s safe to say, at home and office, printed calendars are still king when it comes to noting important dates and events.
Why is this important you ask? Printed calendars make great marketing tools! Many Fortune 500 companies include calendars in their marketing plans. If it works for their business, it should work for yours. There are so many possibilities in customizing a calendar.
Here are some ideas to make your calendar POP–
- Add coupons-it encourages repeat business and builds loyal customers 12 months a year!
- Create a custom back cover– space for phone numbers, product/service info, and more. It’s a reference tool with endless possibilities!
- Choose the images-add your own images to create a unique calendar that appeals to your target audience.
- Feature products every month– every month is a new opportunity to show what you have to offer. Generate even more interest by adding limited-time offers.
- Tell one story 12 different ways-reinforce your brand month after month through imagery and design.
- Customize the dategrids-add reminders, slogans, and special dates each month.
- Personalization-adding a person’s name to a calendar’s ad area will virtually guarantee that your customer will display your calendar!
Get your custom calendars started today! You can choose from many different styles, including the traditional wall calendar, pocket calendars, large desk pad calendars, weekly planners, magnetic calendars, and more!
It’s economical advertising that is useful to the recipient! They make great employee and customer gifts! Now, call on your favorite superheroes, and let us shine a light on your brand by creating a custom calendar to reach any audience!