UpStreet’s Summer Craze is a summer learning environment for for grade school children at North Point Community Church .  UpStreet staff worked with The P.O.P. Shop to produce a variety of elements for their Superhero themed program.  Superheroes included the Forgivenator, Captain Compassion, Super Cool, Guts Girl and Kid Confidence. Take home elements consisted of trading cards and temporary tattoos which were used to allow kids to connect to each specially design superhero and their biblical super power.  These are things that are already part of a kid’s world and it was obvious they enjoyed collecting and trading characters.  Signage included five larger than life standees of each hero towering as high as 9 feet.  The theme was saturated throughout the entire Sunday morning environment as kids learned valuable truths from the Bible in a creative atmosphere.  The success of this program has lead North Point Resources to package and resale the Superheroes program to other churches for the good of the universe.  This program was launched over a summer, but could be implemented any time of year.  If you have purchased the program for your church, email sonyabeam@thepopshop.com for pricing on superhero elements to support the program.  You will receive a price list and images of all available elements.

P.O.P. stands for “point of purchase” which is how the company started in 1999. In the beginning we only handled graphic design, printing and distribution of point-of-purchase merchandise and sales kits. If this is your first time hearing the phrase point-of-purchase, check out the industry at POPAI Our definition of point-of-purchase is anything you see at the retail level that would encourage you to purchase something or take action right there in the store (the point at which you make your purchase). Somewhere along the line I heard someone define P.O.P. as free standing displays that hold retail merchandise and P.O.S. (point-of-sale) in comparison is more related to signage (danglers, counter cards, banners and general retail marketing). To further confuse things, point-of-sale is also the term used to describe the systems and technology related to ringing up sales. Some of our clients now say they think of us for Print Or Premiums, but in true superhero style we provide so much more these days! Browse our site for Print, Premiums, Incentives, Promotions, Apparel and Design. As for what to call us, you can say “The Pop Shop” or “The P.O.P. Shop” just as long as you call us!

And now for the explanation of our marketing superheroes! Our logo has a POP art feel, so when we started the company we used a comic book theme and then grew our brand to include two superheroes (El Deflecto and The Solutioner) who represent the owners and superhero duo Brian & Sonya Beam. But there are more than just two people here at The P.O.P. Shop so we developed a whole family of superheroes, including our newest hero Red Searcher. These superheroes are our way to make sure you remember The P.O.P. Shop. The superhero theme is woven throughout     all of our marketing efforts. You can even go to our website to find out your superhero alias! The P.O.P. Shop was featured in PPB Magazine’s cover story titled Brand Demand.  If we can represent our own brand well, it speaks volumes for what we can do for our clients. I hope you will allow us to rescue YOU with your next marketing challenge soon.