REGISTRATION ONLY AT http://www.brandbuildersexpo.com

Marketers are challenged to re-energize their brands as companies require a different approach to survive today’s market environments. The Brand Builders Expo returns, showcasing a variety of marketing ideas to support any budget and target audience. A team of marketing superheroes will be on hand to help attendees with 4th quarter marketing, 2010 planning, and holiday gift ideas. We are here to bring ideas to life!

The Brand Builders Expo is open to marketing, production managers, agency representatives, human resources, business owners and buyers of promotional products, printing, apparel and corporate programs . Registration is required to attend and includes free lunch. See website for dates and register for all locations: Atlanta, Tampa, Boston and Seattle.

Marketing in a down economy is a Googlicious subject. It appears that the companies who are bold enough to spend money to creatively reach their audience could perhaps thrive in following years. While competitors slash their budgets, smart marketers stay top of mind to customers and prospects. Marketed brands project stability, consistency and strength. At very least, companies need to remind buyers they haven’t closed their doors.  Get CREATIVE – do something different, DO SOMETHING!

P.O.P. stands for “point of purchase” which is how the company started in 1999. In the beginning we only handled graphic design, printing and distribution of point-of-purchase merchandise and sales kits. If this is your first time hearing the phrase point-of-purchase, check out the industry at POPAI Our definition of point-of-purchase is anything you see at the retail level that would encourage you to purchase something or take action right there in the store (the point at which you make your purchase). Somewhere along the line I heard someone define P.O.P. as free standing displays that hold retail merchandise and P.O.S. (point-of-sale) in comparison is more related to signage (danglers, counter cards, banners and general retail marketing). To further confuse things, point-of-sale is also the term used to describe the systems and technology related to ringing up sales. Some of our clients now say they think of us for Print Or Premiums, but in true superhero style we provide so much more these days! Browse our site for Print, Premiums, Incentives, Promotions, Apparel and Design. As for what to call us, you can say “The Pop Shop” or “The P.O.P. Shop” just as long as you call us!

And now for the explanation of our marketing superheroes! Our logo has a POP art feel, so when we started the company we used a comic book theme and then grew our brand to include two superheroes (El Deflecto and The Solutioner) who represent the owners and superhero duo Brian & Sonya Beam. But there are more than just two people here at The P.O.P. Shop so we developed a whole family of superheroes, including our newest hero Red Searcher. These superheroes are our way to make sure you remember The P.O.P. Shop. The superhero theme is woven throughout     all of our marketing efforts. You can even go to our website to find out your superhero alias! The P.O.P. Shop was featured in PPB Magazine’s cover story titled Brand Demand.  If we can represent our own brand well, it speaks volumes for what we can do for our clients. I hope you will allow us to rescue YOU with your next marketing challenge soon.