Forget Black Friday – It’s Purple Week at The POP Shop! Read on and learn how to get a FREE iPod!
For one week only, Monday 11/23 thru Monday 11/30, place a single order of $500 – $4999.99 and get a a FREE $25 iTunes Gift Card. If your single order exceeds $5000 get a FREE Purple 8GB iPod Nano! The offer is for one week only. Review rules and don’t forget to mention PURPLEWEEK when you place your order!
I recently visited a local spa, and was delighted to see one of my client’s pens in a pen cup. Academy Mortgage was imprinted in white on the Bic Clear Clic in translucent blue with gold trim. I was reminded 
of how important pens can be to the marketing mix. Pens are still one of the top promotional products and for good reason.
Did you know the average pen has 8 owners in its lifetime? And most BIC® brand pens have 10-12 owners because the 1.2 miles of write out has an extended life, allowing your brand to have as many impressions as possible. A seemingly less expensive product may cost less initially, but most likely will have seen less owners in it’s lifetime.
Check out this variety of BIC pen styles and colors. http://bit.ly/4alsSA Free Setup, Free Rush and 15% off any Bic pen until 12/31/09 – Promo Code “BicBlog1109”
Always make sure your pen includes your website to maximize the pass along marketing value. Be sure to get your pens into circulation! Drop them in pen caddies at banks, salons, doctors, and leave them in the folio at dinner when you sign a credit card slip. Happy Marketing!
Check out these other great ideas and specials for November! http://bit.ly/4njERE
Need More Great Ideas? Follow me – www.twitter.com/sonyabeam Become a Fan – www.bit.ly/FBPOP
Good Deed Coin hits all of the Top 5 Hottest Marketing Trends! 
The Good Deed Coin is a branded promotional product and public relations vehicle that encompasses the desire to benefit community in a pay-it-forward manner and connect through social media. Click to see more about how the Good Deed Coin works.
Plus other great ideas and specials for November! http://bit.ly/4njERE
Need More Great Ideas? Follow me – www.twitter.com/sonyabeam Become a Fan – www.bit.ly/FBPOP
A recent USA Today article says Target plans to give customers a 5-cent 
discount for every reusable bag they use to pack their purchases. More an more retailers are jumping on board, including CVS, Whole Foods and Trader Joes. Retailers could be keeping billions of bags from going into our environment.
Reusable bags are becoming a must for every shopper. What logo do they see every week when they go shopping – is it yours? It could be! Here’s a few ways to get your bags out in the world.
Let’s make your tote ultra cool, contact me for help with a unique design.
Bonus for Followers, Fans and Blog Readers – Place any size order by the end of the year and mention this blog to receive a FREE INSULATED GROCERY TOTE. Yes! Insulated, another great way to make YOUR tote more sought after than all the rest!
Need more ideas? Follow me on TWITTER www.twitter.com/sonyabeam or Become a Fan – www.bit.ly/FBPOP
Throwing beach balls into an audience is a great 
way to energize a crowd. Beach balls can be pricey and very hard to blow up. Why not try ROUND BALLOONS at your next event!
At a recent Geiger sales meeting, they played the song “Lean on Me” in reference to all of the great support sales people get from the company. It was great fun to see everyone try to keep them all in the air. The round balloons were imprinted boldly LEAN ON ME.
These 17″ round balloons can hold your custom imprint. You can use them for events with or without helium, outdoors or as decoration. 200 pieces minimum with an imprint $0.95 each. Go for 500 and they drop to $0.55 ea. Setup included!
And the winner is….Amy Thomas from SITA. Amy’s our Rockstar who invited friends to the Brand Builders Expo. She attended the Atlanta event and earned entries into the drawing for a JBL iPod docking station. Thanks Amy! Mark your calendars, the 2010 Atlanta Brand Builders Expo is Sept 21, 2010. More details to come at www.brandbuildersexpo.com See you there!
Visiting Boston (brrr!) for the Brand Builders Expo staying at Hotel Indigo. The hotel restaurant BOKX served blue cotton candy for dessert (no charge) what a great childlike surprise. The restaurant was buzzing with chatter about it. I love it when companies find a low cost unique way to make your experience memorable.
Holiday Essentials for your brand – Our digital catalog is now online http://bit.ly/HolidayPOP
Gift ideas for the home with your logo or message. Let me help you shop for clients, staff or volunteers. http://bit.ly/popcook
The 2010 planning season is here and it’s a great time to implement or re-energize your employee achievement programs. 
This past year, budgets were slashed, corporate events were cancelled, employee perks are limited, and due to downsizing or reorganization you might be asking employees to work harder than ever. Let’s face it, morale is dead.
Did you know, an employer can deduct up to $400 for employee achievement awards provided to any single employee during a qualified recognition awards program initiative during that tax year.
Companies who implement recognitions strategies throughout their organization yield higher performance, retention, and safety levels versus those using other forms of incentives. The IRS recognizes the value of employee achievement recognition and makes, specific allowances. Email me at sonyabeam@thepopshop.com and I will be glad to send you an attachment with more information regarding IRS deductions for employee achievement awards.
As always, check with your accounting and finance departments regarding the use of deductions in your company.
Ready to start planning? Check out some of our information on incentives, including merchandise and awards.
Atlanta is just coming out of our flood. What a week of rain! We have umbrellas everywhere from the closets to garage to cars (heck-we sell them), but there is always a favorite. I love large square umbrellas, because it allows for the husband to stay dry as well. No matter the size of the umbrella my wife is always dry, but not always the case with me. Check out this picture from the AJC showing the flood and my favorite Shedrain umbrella. No this is not El Deflecto pictured. I wear a cape. Signal your favorite marketing superhero on how to brand umbrellas for your employees or clients.
Atlanta Flood - September 2009
The Tampa Brand Builders Expo is Thu 9/17. I’ts not too late to register. www.brandbuildersexpo.com
ESi merchandise store is now live!
www.esi911.com/store Can I help you create an online webstore for your brand? Let’s talk about NO out-of-pocket setups and budget friendly solutions! More webstore link examples on request. sonyabeam@thepopshop.com
Is it fall? Starbucks says YES, Publix says NO. Today marks the highly anticipated first day of Pumpkin Spice Latte at Starbucks. Personally, I’ve been thinking about Pumpkin Bread for weeks and gave it yesterday. After scouring the aisles for Libby’s canned pumpkin (see recipes: http://bit.ly/libbys) and debating with my husband Brian whether pumpkin is vegetable or fruit and asking “why is not where it should be?” the Store Manager embarrassingly told me that Publix made a bad decision to make canned pumpkin a seasonal item. (WHAT?) It won’t make it’s debut for another month, on October 1st. He said it was a very bad decision and lots of people are already asking for it and he has to send them to grocery rival, Kroger. There’s not much they can do about it now since retailers plan so far in advance.
PRE-PLANNING is key! What is your company doing now to maximize results in 2010? Want to re-energize your brand and consider creative alternatives to get you noticed and connect your message with the hearts and lives of your audience? I highly recommend attending the Brand Builders Expo www.brandbuildersexpo.com Atlanta event is Wed 9/9/09, other cities include Tampa, Boston and Seattle. Free lunch for registered attendee, registration is FREE and there’s lots of FREE flowing ideas!
By the way, pumpkin is officially a fruit, but modern society commonly refers to it as a vegetable, along with squash, tomato, cucumbers, green beans and bell peppers. Defining factor? Fruits have seeds, veggies do not have seeds. Here’s more info for the curious http://bit.ly/iyFUE
Follow me & The POP Shop on Twitter @sonyabeam or become a fan on Facebook
Disney to acquire Marvel Entertainment & its library of characters including Iron Man , Spider-man, X-Men, Fantastic 4 http://bit.ly/u1Fy1
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