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Marketing Superhero Blog
What brand name is in 80% of American households?
June 8, 2010 – 1:21 pm
What brand name is in 80% of American households? WD-40 is used in 4 out of every 5 American households, and now it’s available with an imprinted logo or 
message as a No-Mess Pen.
This great giveaway is perfect for any household, 250 units minimum $2.50 each.
The No-Mess Pen delivers the same multi-purpose lubricant with the precision of a pen-shaped applicator. With hundreds of uses, it’s perfect for solving life s little emergencies around the house, in the car, and on-the-go.
There are over 2000 uses of WD-40.
My Top 10 Uses of WD-40:
1. Removes tomato stains from clothes
2. Shines leaves of artificial houseplants
3. Removes sticker residue from bathtubs
4. Removes ink, kool-aid or grape juice stains from carpet
5. Cleans doggie doo from tennis shoes
6. Removes crayon from walls, carpet, plastic, shoes, glass
7. Removes scuff marks from ceramic tile or hardwoods
8. Lubricates zippers
9. Removes nail polish from hardwood floors
10. Removes water spots from mirrors
Get more ideas faster: Twitter – @sonyabeam Facebook – www.bit.ly/FBPOP
It’s Official – People LOVE Promotional Products
June 2, 2010 – 1:02 pm
Yes! People DO love promotional products. Stop right now and think… an umbrella in your car with a logo, a mug on your desk with an inspiring message. Maybe a cap or tote bag. I bet you can connect immediately to a personal item you see almost everyday that has a logo or message. You’ve probably had it for years and can remember how you got it, when or why you received the item. You may even have an emotional connection to the product. At the time, you probably didn’t think of it as a form of advertising. It was a gift, prize, recognition or giveaway. Is there any other advertising medium that can connect with an audience in this way? Emotionally and over a long period of time.
The recall of a message or brand is amazing. Whether the message is “Just Do It.” or “Jesus Loves Me” it’s surely to be remembered if it’s printed on a promotional product. Your message should connect with the hearts and minds of your audience beyond your point of contact, whether it’s a trade show, school, 30-second commercial or Sunday sermon.
Studies confirm people LOVE promotional products. The statistics shown in this video are amazing!
Are you still asking why do buyers choose promotional products?
- They rank high in effectiveness and many other attributes as shown in a 2009 study.
- Promotional products are the ONLY advertising medium that touches all five senses!
- They are useful tools and life long advertising messages.
- Recall of an advertiser’s name is very high! 76% can recall the name advertised on a promotional product they receive.
- Staying power! 55% keep their promotional items for more than a year and nearly half use them on a daily basis.
- Repeat exposure… you can spend less and achieve more! The cost per impression is very low, sometimes only pennies.
There’s a gazillion ideas to connect your message to a desired audience. Be sure to work with a Master Certified Advertising Specialist to help you cut through the clutter.
Contact – Sonya Beam, MAS sonyabeam@thepopshop.com 770-399-4000 ext 100
Want more ideas? Twitter – @sonyabeam Facebook – www.bit.ly/FBPOP
Superhero Curriculum
March 18, 2010 – 10:50 am
Click to order trading cards & tattoos for Superheroes!
Ever Monday Matters. Make a difference.
February 15, 2010 – 4:13 pm
Ever Monday Matters. See the video – Wow. http://bit.ly/9bZYpo Your company can make the difference by giving the book and encouraging others.
Millions of people each year want to know how to make a difference … in their lives and the lives of others. We suggest taking it one-week at a time with 52 uncomplicated, practical things you can do to make a difference with your life and in your community. If you are like most people, you want to contribute, make a difference, and have a positive impact, but, maybe you don’t know what to do, where to go, when the “right” time is, or how to get others involved.
Every Monday Matters: 52 Ways to Make a Difference can be imprinted with your company logo or message. Three choices: Cover imprint, promo page insert or custom jacket. 50 piece minimum, inquire for pricing. sonyabeam@thepopshop.com
Hardcover, 7 x 7.5,” 144 pp.
Diaper Stickers – A Big Hit!
February 3, 2010 – 11:59 am
A couple years ago North Point Community Church asked The POP Shop 
to produce stickers to be put on diapers notifying parents if their child was changed in Waumba Land (pre-school environment). The diaper stickers were born and continues to be an item that gets talked about, not only with my friends at church who like the idea, but also other churches. It’s also a great idea for nurseries or pre-schools. The sticker has check boxes that tell the parent whether the diaper was dirty or wet. An order from a local church prompted me to share the idea today. For churches who order by Tuesday Feb 9th I can extend special pricing. $0.05 per sticker, 2000 quantity minimum. Sticker will print as shown at 1.25″ diameter. Do you think 2000 sounds like a lot or not enough? Count how many diapers changed on an average Sunday and multiply by 26 or 52 weeks (depending on if you want a 6 or 12 months supply). If you don’t have a Waumba Land environment in your church or you want to customize please inquire for pricing.
Contact- SonyaBeam@thepopshop.com – 770-399-4000 ext 100
Want more ideas for your church or company?
Follow me on Twitter – www.twitter.com/sonyabeam
Become a Fan on Facebook– www.bit.ly/FBPOP
Tattoo Hand Creatures!
January 28, 2010 – 6:30 pm
Yep! Any monster, animal or brand character can come to
life as a creature on your hand. Temporary tattoos can be designed to fit adult, kids or pre-schoolers. The paper tattoos can have one creature or several, one size or several sizes.
Want more ideas?
The POP Shop Facebook Fan Page– www.bit.ly/FBPOP
Follow me on Twitter – www.twitter.com/sonyabeam
Enter “What do you love?” for $200 iTunes
January 22, 2010 – 7:12 pm
We love our clients! What do you love? Enter and share for $200 iTunes
December 31, 2009 – 3:30 pm
“I just received my 4th order from Sonya and once again she has really gone above and beyond to deliver a beautiful product on time and in line with my budget goals.” Ashley, PIAG
Need Creative Inspiration?
December 31, 2009 – 3:28 pm
The POP Shop is all about CREATIVITY! Check out Fast Company’s 100 Most Creative People in Bu
siness http://tinyurl.com/qevzb4
Presents with a Purpose – Curing Kids Cancer
December 17, 2009 – 2:24 pm
Check out WXIA video “Presents with a Purpose” featuring our client, Curing Kids Cancer blankets. Video: Presents with a Purpose
Kelloggs vs Post…which are you?
December 9, 2009 – 12:06 pm
Kelloggs vs Post during Great Depression, one ramped up, one slashed advertising. The results…which are you? http://bit.ly/8l6HVm
Notecubes – High Visibility, Low Cost Per Impression
December 3, 2009 – 9:35 am
Notecubes offer high visibility and low cost per
impression. Imagine your logo in plain sight on the client’s desk for the life of the note cube. Depending on the number of sheets and how quickly it gets used, it can last 3 months to well over a year. 500 notes = 500 impressions, and if the adhesive note get passed on within the company, that’s additional impressions!
Notecubes are recycled and recyclable and necessary, even in paperless environments.
Check out these great prices on two popular sizes. Email sonyabeam@thepopshop.com for other sizes or price points to fit your budget!
Visually Stunning Cups
November 30, 2009 – 11:34 am
Never before has a drink cup been able to promote 
your image with such detail and clarity.
High definition full color plastic cups are top shelf dishwasher safe and reusable. And now available: NEW single-use, Paper HOT & COLD cups. We have a Stunning Cup for you!
• Four Sizes – 12, 16/17, 22, & 32oz
• Reusable & Recyclable Plastic
• Paper HOT & COLD
Special Savings!
10% off Plastic Cold Cups
20% off Paper Hot Cups
Review the catalog, order a sample, and let The P.O.P. Shop create your next custom cup!
Forget Black Friday – It’s Purple Week!
November 23, 2009 – 12:56 pm
Forget Black Friday – It’s Purple Week at The POP Shop! Read on and learn how to get a FREE iPod!
For one week only, Monday 11/23 thru Monday 11/30, place a single order of $500 – $4999.99 and get a a FREE $25 iTunes Gift Card. If your single order exceeds $5000 get a FREE Purple 8GB iPod Nano! The offer is for one week only. Review rules and don’t forget to mention PURPLEWEEK when you place your order!
