5 December 2013
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Promos, Giveaways, Incentives, Awards, Gifts, Prizes, Oh My!

When it comes to promotional products, ever wonder what the difference is between incentives, premiums, awards, gifts, giveaways, and prizes? It’s a lot, I know! As a superhero, it’s my job to keep you informed on the best ways to promote your brand, so let’s break these terms down a bit. First, what are promotional products, you ask? Well, […]


7 November 2013
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Is the printed calendar dead?

Is the printed calendar dead? The answer to that is a definite NO! Did you know 50% of people have NEVER used the calendar function on their smart phone? Printed calendars are relevant! The Promotional Products Association International published a study revealing that printed calendars are almost as relevant today as they were in 1981. In 1981, 98% […]


29 October 2013
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Selecting Nike® Merchandise

Many of our clients enjoy co-branding with a powerhouse brand like Nike®. In a prior blog post we shared how co-branding can be an excellent way to elevate your brand. Simply stated, two brands are better than one. Once you have decided to co-brand Nike® apparel, the next step is to choose products appropriate for […]


22 October 2013
Category:
Apparel
Marketing
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Co-branding with Nike®

There is no better way to elevate your brand than to co-brand with an iconic, classic brand, like Nike. High impact brands like Nike® have a high perceived value, perform well and get recognized. Consumers are paying for these sought-after brands at retail, so it stands to reason your audience of fans (employees, volunteers, clients, […]


25 August 2013
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Want Temporary Tattoos to POP?

While it’s not something most people think about or even realize, if you are creating a temporary tattoo design, you should consider adding white within the design. To make the biggest statement and pop on all skin tones, temporary tattoo  colors need to be vibrant and  and adding white ink makes that possible. The options […]


16 July 2013
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Mylar Balloons – The Safe Choice

Want your next event to really POP?! Consider Mylar balloons! They are the safer choice with a longer float time and less work compared to latex balloons. Mylar balloons (also known as foil balloons) are available in so many different shapes, sizes, themes, and colors. Shop our website for a variety of stock options or […]


25 February 2013
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North Point & The POP Shop Awarded Gold Pyramid

The POP Shop and North Point Community Church were recognized for their collaboration on a MarriedLife Great Date Experience project. Both organizations were awarded a Gold Pyramid Award in the Goodwill category at the 2013 PPAI Awards Ceremony held in Las Vegas, Nevada. The Pyramid Award recognizes the development and effectiveness of the Summer Date […]


18 February 2013
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The Pulse – Products & Trends for 2013

It’s no secret that our superheroes are creative. We work hard to infuse creative wow as we carefully recommend merchandise.  We encourage our clients to also have their pulse on what’s hot in marketing and at retail. The Pulse is a digital e-catalog flip book of hot products and new trends to keep your brand […]


30 January 2013
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Does anyone have a pen?

Does anyone have a pen? Of course you do! According to recent research 73% of people keep a pen with them at all times.  Why? Because 60% of people use a pen five to ten times a day. This is why promotional writing instruments are an excellent advertising medium. The CPI (cost per impression) is only […]


2 November 2012
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Product Safety – Serious Stuff!

Don’t become a headline!  News and product recalls have highlighted safety concerns. We recognize the importance of safe, lead-free, BPA-free, quality products and are aware of the increased government compliance and testing requirements. Depend on our superheroes to protect your brand and audience. Supported by Geiger’s Product Safety Department, we navigate the latest government requirements with […]